Building Relationships Since 1932
"THE MASLINE ELECTRONICS DIFFERENCE"
Historical Pictures
Building Relationships Since 1932
For generations, Masline Electronics has earned the confidence of manufacturers by combining technical expertise, responsive service, and enduring partnerships with a commitment to continuous improvement. As one of America's longest-established electronic component distributors, Masline has grown alongside the electronics industry while remaining focused on helping customers solve engineering, sourcing, manufacturing, and supply chain challenges.
Today, Masline serves OEMs, contract manufacturers, industrial automation companies, and engineering organizations throughout North America through a carefully selected portfolio of world-class electronic component manufacturers. Its product offering spans connectivity, electromechanical components, passive devices, thermal management, enclosures, cable management, sensors, industrial controls, power solutions, and other engineered technologies supporting virtually every phase of electronic product development.
What has remained constant throughout Masline's history is a customer-first philosophy. The company works as an extension of its customers' engineering, procurement, and manufacturing organizations, providing knowledgeable guidance, responsive support, and practical solutions that create measurable value.
Capabalities
More Than Distribution
Modern manufacturing requires more than dependable component availability. It requires a partner capable of understanding technical requirements, anticipating supply chain challenges, and delivering solutions that improve operational performance.
Masline has developed a comprehensive portfolio of value-added services designed to strengthen supply chains, simplify procurement, and support manufacturing throughout the product lifecycle.
These capabilities include:
Engineering support and application assistance
Alternative sourcing and product recommendations
Counterfeit component mitigation and supplier verification
Vendor Managed Inventory (VMI)
Just-in-Time (JIT) inventory programs
Blanket orders and scheduled releases
Consignment, bonded, and dedicated inventory programs
Custom packaging and labeling
Kitting and material consolidation
Lead forming and value-added manufacturing services
Supply chain optimization
Product lifecycle and obsolescence planning
Logistics coordination and inventory management solutions
Each service is tailored to help customers reduce complexity, improve efficiency, minimize risk, and maintain uninterrupted production.
Our History
Since its founding in 1932, Masline Electronics has continually evolved to meet the changing needs of the electronics industry.
From the earliest generations of electronic technologies through today's connected manufacturing environments, the company has consistently expanded its capabilities while remaining grounded in the principles that established its reputation—integrity, technical knowledge, responsive service, and long-term relationships.
Each generation of leadership has embraced innovation while preserving the values that continue to define the organization. Today, Masline is investing in digital technologies, advanced product information management, engineering resources, and supply chain solutions that prepare both the company and its customers for the future.
Engineering Information Meets Digital Innovation
Information has become as valuable as the components themselves.
Recognizing this shift, Masline has invested in technologies that make technical information easier to discover, evaluate, and apply. Rather than functioning solely as a distributor website, masline.com serves as an integrated engineering and sourcing resource where customers can access product information, technical documentation, engineering resources, manufacturer content, and sourcing assistance within a unified digital environment.
Combined with knowledgeable Regional Managers and a responsive National Customer Service Center, these digital capabilities enable faster decision-making while providing the personalized support customers expect from Masline.
Our Executive
Leadership Team
Masline's continued success reflects an experienced executive leadership team dedicated to preserving the company's heritage while positioning the organization for continued growth. Together, the leadership team combines decades of expertise in manufacturing, engineering, supply chain management, commercial strategy, digital transformation, and customer engagement to ensure Masline remains a trusted partner to manufacturers throughout North America.
Glenn Masline
Representing the third generation of family leadership, Glenn Masline has guided the company through continued expansion while preserving the principles established by its founder. His leadership has strengthened manufacturer partnerships, expanded regional capabilities, and championed investments in technology, operational excellence, and customer-focused innovation.
Glenn believes long-term success is built upon trust, integrity, and a commitment to continually improving the customer experience while honoring the values that have defined Masline for generations.
Jim Gerling
Jim Gerling has helped shape Masline's evolution into a value-added supply chain partner. Drawing upon decades of industry experience, he has played an integral role in developing the company's inventory strategies, logistics programs, engineering support capabilities, and customer-focused service model.
His collaborative leadership emphasizes practical solutions that improve operational efficiency, strengthen supply chain performance, and foster long-term customer partnerships.
Phil Nelson
Phil Nelson leads Masline's commercial strategy, aligning sales, marketing, manufacturer relationships, and business development initiatives to support sustainable growth. His responsibilities extend beyond traditional sales leadership, focusing on market expansion, strategic planning, customer engagement, and digital transformation initiatives that strengthen Masline's competitive position.
Working closely with customers, manufacturer partners, Regional Managers, and the National Customer Service Center, Phil helps ensure the organization consistently delivers the expertise, responsiveness, and innovation that define the Masline experience.
Tom Ciesielka
Tom Ciesielka is responsible for advancing strategic business initiatives that strengthen Masline's operational capabilities and customer experience. His work focuses on integrating business processes, digital technologies, and information systems that improve the way customers discover products, access technical information, and engage with Masline throughout the engineering and procurement process.
With more than four decades of experience spanning engineering, manufacturing, enterprise systems, and digital technologies, Tom leads initiatives involving product information management, data governance, digital marketing, website architecture, and business process optimization. By aligning technology with business objectives, he helps position Masline to meet the evolving needs of manufacturers while supporting the company's long-term growth and digital transformation.
Why Masline
The Masline Difference
Electronic component distribution has evolved far beyond product availability alone. Today's manufacturers require a partner that combines technical expertise, responsive service, strategic supply chain capabilities, and innovative digital resources to help solve increasingly complex engineering and procurement challenges. Masline delivers that combination by bringing together experienced professionals, trusted manufacturer partnerships, comprehensive value-added services, and intelligent digital technologies that function as an extension of each customer's engineering, procurement, and manufacturing organization.
Experienced People
Knowledgeable professionals with expertise in engineering, manufacturing, procurement, and supply chain management collaborate closely with customers to solve technical challenges and support projects from concept through production.
Trusted Manufacturer Partnerships
Long-standing relationships with carefully selected manufacturers provide customers with access to innovative technologies supported by dependable engineering resources, product expertise, and reliable supply chains.
Comprehensive Value-Added Services
Masline's engineering support, sourcing assistance, logistics programs, inventory management solutions, and manufacturing services improve operational performance while reducing cost, complexity, and supply chain risk.
Intelligent Digital Resources
Masline's integrated digital platform combines technical documentation, engineering resources, part data, product discovery, and sourcing tools into a single environment that enables customers to make informed decisions with greater speed and confidence.
Together, these strengths distinguish Masline as a strategic partner dedicated to helping manufacturers improve productivity, strengthen supply chain resilience, and accelerate innovation.
Vision for the Future
The pace of technological change continues to accelerate, creating new opportunities and new challenges for manufacturers worldwide.
Masline remains committed to helping customers navigate this evolving landscape through continued investments in engineering expertise, digital innovation, advanced product information, and customer-focused supply chain solutions.
While technology will continue to transform the electronics industry, Masline believes lasting success will always be built upon knowledgeable people, trusted relationships, responsive service, and an unwavering commitment to customer success.
Mission
To help manufacturers succeed by combining trusted manufacturer partnerships, technical expertise, innovative digital resources, and comprehensive supply chain solutions that simplify electronic component sourcing while strengthening long-term customer relationships.
Vision
To be recognized as North America's most trusted value-added electronic component distribution partner by continuously advancing engineering support, digital innovation, and customer-focused supply chain solutions.
Core Values
Integrity in every relationship
Commitment to exceptional customer service
Technical excellence
Innovation through technology
Operational excellence
Accountability and responsiveness
Long-term partnerships
Collaboration and respect
Continuous improvement
Our Promise
Every customer engagement is an opportunity to earn trust.
Whether supporting a new product design, solving a complex sourcing challenge, implementing a supply chain strategy, or helping optimize manufacturing operations, Masline approaches every relationship with the same commitment that has guided the company for generations.
The company's purpose extends beyond distributing electronic components. Masline is committed to serving as a trusted extension of its customers' engineering, procurement, and manufacturing organizations—delivering the expertise, responsiveness, and innovative solutions that help organizations design, build, and deliver world-class products.
As Masline looks toward its second century, the company remains focused on strengthening partnerships, embracing innovation, and helping customers succeed in an increasingly connected and technology-driven world.
